Linking Strategies in 2012 – DTW Strategies

linking-strategies

SEO companies and SEO experts have long howled that “content is the ruler and key” We at ECA technologies/ Designtorontoweb.ca/2seo.com know that Quality content affects both the quality and amount of inbound links.” By: Mark Jackson 2007, what does this statement  mean? It’s that all you need to do to get good links is to build quality content?

Some SEO “fanatics” would have you think so, but refining the worth and quantity of your inbound links doesn’t rest on the shoulders of good content alone. Let’s look at some tactics for inbound linking campaigns, and some training to help increase the value and relevance of the links being targeted for acquisition.

What Does Natural Linking Mean today in 2012?

Many SEO companies strongly advise the need to “act natural” when constructing  links to your website. “Links should have a assortment of anchor text,” and “links should be pointed to deeper pages than just the home page” are tenets that will remain valuable when considering link development. Yet still, these have become progressively leveraged, and in some to most cases people and companies  have gone too far.

By using anchor text to link to exact deeper pages on a site, as well as the home page, can certainly help from a ranking perspective. Data still shows that we see incremental boost in associated rankings and traffic when we accomplish these tasks.

Don’t forget, that it’s natural for a large percentage of links to point to a domain (text, images, or logos) where the real brand or domain name is used as anchor text or alt attribute/image title. Whenever we take on a client with a fairly well-known brand, this pattern is very evident. When beginning an aggressive campaign to increase the variety of anchor text pointed to the domain could backfire, if it isn’t carefully planned and researched .

In reality it could almost be a new system for link building defined as “anchor text density.” The total number of links pointed to the site should probably be comprised of “X percent” brand or product-name words and “X percent” of various iterations of relevant anchor text.

While the idea of “keyword density” is somewhat dated, there’s merit in aiming for a exact”anchor text density.” You should probably strongly consider building a certain percentage of branded anchor text links if you really want to stay looking “natural.”

Natural Tactics are Site-Specific

Although this blog isn’t about tactics, it’s part of any strategy is defining the tactics you’ll use to build links. In the essence of remaining “natural,” take a look at your inbound linking patterns to help define which tactics make the most sense for your site. If you typically have numerous press releases and news articles being circulated and syndicated, which generate fresh but perishable links to your site, this is an area you would want to address.

When you have a number of links coming to your site around various seasons,or holidays, push up your labours during these times in order to match the pace. Although it’s smart to keep seasonal content live all year, from a holistic SEO perspective.

If you have a natural linking pattern from social networking sites, forums, and blogs, then strongly consider hiring a front man to become your “face” online. Using social media as a communication medium allows for unobtrusive links to be built to a site, and to specific pages that address relevant conversations. It’s still very important to respect communities, but accepted members who provide occasional links to the solution to a problem are typically not shunned, and are considered important members of the group.

Out of the box Strategies

Link growth brainstorming shouldn’t be restricted to link specialists and project strategists. Brainstorming everything from directory targeting to more progressive link baiting strategizing is far more effective when participants are familiar with the products or services being supported. This continues to be a treasured strategy. Much like SEO strategy often isn’t fully formulated until after the keyword research is completed, link strategies shouldn’t be finalized until many potential sources of relevant content are listed.

Making the time to figure out what makes sense from a semantic connectivity perspective can yield tactical execution plans for link development with far more breadth than simply targeting everyone directly associated with the product or service

Linking will continue to be a very strong asset to your website traffic strategy. Keeping natural while enhancing the growth of your inbound links will be like using fertilizer — just make sure you spend the time picking the right types of fertilizer and the proper watering schedule, and you should be well on the way to increased rankings and traffic.

So to sum it all up, sound linking strategy is more crucial than good content on the site. The saying “if you build it, they will come” mentality hardly ever works. But search engine experts like ECA Technologies / Designtorontoweb.ca and 2SEO.com  know the importance of creating something worth linking to.I’ve always supported the power of good writing as a link building tool. same reference.

We forget that the Web was originally set up as a research tool and that the whole Google algorithm was based on that premise. A link is like a citation, so if you provide good information — or funny pics– they have the capabilities to get links from other Web sites.

Also remember  social media links are valuable now, but there’s no substitute for a well-written blog  with authority. And this is becoming especially true as things move to “trust rank.”

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