It is evident that social distancing affected the brick & mortar shopping negatively as communities tried hard to slow the spread of the virus. It was expected that as people switch in person purchases to online purchases more, online shopping revenue would grow.
As the rapidly changing pandemic situation worsens, more cities are brought under lockdowns. Non-essential businesses, restaurants, bars, movie theaters, gyms are shutting down. As the number of people allowed to gather safely together gradually decreases, big box retailers are forced to sell online only, supported by discounted home delivery or curbside pickup. Limited shopping in limited hours by limited shoppers have become a new normal.
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