Often callers inquire about new company logo design. Unfortunately the quote they are given frequently appear to be way outside their budgets. We wondered why. Our prices are quite reasonable compared to the effort it takes to design a logo. Well, there seems to be a recent influx of cheap logo design in the market, and there are clients who expect to pay next to nothing for their logo. So why shouldn’t a logo design cost $5? Or even $100? What’s wrong with that? It seems, there’s a disconnect between what designers know and what clients think they know when it comes to the reality of professional logo design. That contributes to the question, “Why is logo design not cheap?”. In this article, we will discuss the reasons why.