Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.
1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.
2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.
To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.
3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.
4. Create a blog and actively read and write comments on other blogs.
5. Join online communities and actively participate in Forums.
6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:
- Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
- Go Articles.com – Free content search engine and article directory.
- ArticlesBase.com – Submit articles for distribution, publication and promotion.
- Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
- Article Alley - Submit articles to Article Alley for free syndication
7. Write a product or service review.
8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting
9. Resort to Pay Per Click (PPC)
10. Buy ads space.
In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.