Designs of a website can really entice people. Most web designers also think that their skills could be measured by the looks of the website they created. They think that a good looking website will be enough to attract visitors. But what if you’re in the marketing field? A good looking website will surely not be enough to attract people to visit your site.
Since people would tend to use search engines to look for what they need or want, a web designer should design the website wherein the search engine can recognize the site easily. So showing off of skills by creating a site full of graphics is a big no-no. Remember that search engines don’t have eyes like humans to see those graphics jammed in your site. Your site would not be recognized for what it is about in that way.
The job of search engines is to give relevant results for visitors as to what they’re looking for. Therefore, your site should have a theme beginning with your META tags, your page content and the H1 tag that contains the on-page title.
Web designers should avoid putting in a lot of code into your design. If the client’s field is marketing then the web designer should forget about bragging on his skills in design and focus on content instead. Excessive amounts of codes will hinder the search engines in getting to the content because as mentioned above, search engines don’t recognize graphics so no matter how beautiful the site is, it’s useless if it has a crappy content.
Again, an all image or all Flash site will not help you on your way up in search engines. Because as mentioned above, search engines give consideration into content so if there are way too many unnecessary codes then you won’t end up successful in getting your site indexed.
All in all, a good web designer is not just about having excellent artistic skills. He should know the technique of Search Engine Optimization (SEO) combined with building up a web site. If you’re looking for someone to design your site make sure that your designer knows SEO. This would be truly beneficial for those who are into marketing and would like their web site to look good and at the same time have a high page rank.
You can also tell you web designer about what you want be done specifically with your site. It is better to discuss things with your designer so that he could tell you which ones are possible and which ones are not. This way you would also be aware of the advantage and disadvantage of a certain design and what would be its effect on your web site’s ranking.
So do not settle for a web designer with good designing skills. Look for the one who can design your site nicely and give you a high page rank in search engines at the same time. If your web designer knows nothing of how SEO is incorporated in web design then look for another one.