When Facebook announced the addition of Timeline earlier this year it changed how facebook influences and effects Search Engine Optimization. These new tools let users tell a more thorough story of their life through a newly designed profile page. Then Facebook launched Facebook Actions, an enhancement adding additional call-to-action tabs beyond the standard “like”. As this may at first seem as though Facebook is going over and beyond to allow users indicate where they are and what they are doing, but in fact Facebook Actions actually benefits the consumer, marketer, and SEO firm.These Actions let users specifically indicate their interaction with a location, products, and more. For example, one may visit a local Business and indicate they “bought” a particular product. Immediately, that action is posted on their wall and their average of 240 friends can interact with that action. Others may comment, share, or even visit that store the next day to see for themselves.
That being said, since more than 55 percent of teenager to adult-consumers research products on social media platforms, the product has enormous ability to either significantly prosper from Facebook Actions (if it is a good product) or(the service is good), or severely sink (if the product is not great) or ( if the service is bad)