SEO Strategy for business or Search Engine Optimization for Business-to-Business companies have become an utmost priority in recent times. If a company offering a particular product or service is not on the first page of a Google search results, that is often considered a deal breaker for many buyers of B2B services.
Tips for the effective organic SEO strategy for business:
Website content must offers value to customers
Search engines like Google, and Bing brings relevant search results to users. Content that inform, educate or entertain will naturally rank higher.
Maintain a corporate blog
Sites with corporate blogs receive 55% more traffic than similar sites without one. An up-to-date blog is the best way to bring traffic to any website. A good corporate blog offers rich content that are relevant and get shared by others in their online activities.
Be Responsive – Websites must be optimized for mobile
Websites that uses Responsive Web Design will rank higher on Google’s Search Engine Results Page compared to websites that are not responsive. Study shows that a mobile friendly website makes 67% of visitors more likely to buy a company’s product or services. Corporate websites that are not optimized for mobile loose 61% of mobile users to a competitor’s website.
Use Customer friendly Keywords
A common mistake many B2B companies make on their corporate website is to use their own internal organizational terms for products and services that are often very different from the words that customers use to describe and search. Instead, find keyword that resonate with your customers.
Choose human readable URL
The URL which is easy to read also be the one that is ranked higher by most search engines, since the words contained in the URL also factors into the relevance of a specific webpage to a search query. In addition to improving usability and accessibility, human readable URLs are easier to remember and share; all of which will contribute to higher organic search rankings over time. Make sure your corporate website generates clean URLs that does not have a numeric query string attached to it.
Off-page SEO is important too
Study shows 75% of SEO is done off-page. Creating content that is shareable on social media result in higher Search Engine Rankings. Content shared on Facebook, Google Plus and Twitter can help to build high brand equities in a short time. Also participating in trade shows, conferences and industry presentations can establish a strong reputation within your company’s specific niche. In addition to social media, guest blog posts, articles, press releases and photos, videos etc. can contribute in bringing inbound traffic to your website.
Update your website frequently with fresh & relevant content
A website that is updated often will be indexed more often by the major search engines. Google will assign a higher ranking to content that is more recent because it is more likely to be more relevant.
Participate in Social Media
For buyers, social media is becoming a popular way to research B2B companies. LinkedIn & Youtube could be the most effective platform for many B2B companies. LinkedIn is now considered the Internet Data Warehouse for virtually all white collar professionals. Make sure that your company is discover-able on LinkedIn and all employees are linking to the correct company page. This practice will help bulid credential for your staff and key leadership people. Post interesting and useful content on your LinkedIn Company Page such as: blog posts from your corporate website, videos and animations, relevant industry news from trade publications and professional organizations. On the other hand, YouTube is rapidly becoming an a popular research tool for entry level executives. An added benefit of uploading promotional video content to YouTube is that the videos will occupy a permanent spot in Google search results that are more likely to attract clicks compared to text based results.
Migrate legacy Adobe Flash content to HTML5
Adobe Flash is notoriously bad for not being easily indexed by search engines. In addition to that, it’s inner pages cannot be bookmarked by the users. Google recommends that rich media files like flash be limited to purely decorative elements only and to use HTML for all content and navigation. From this year, Google made an announcement that they will no longer support Flash based ads.