Many of you may have noticed lately that your ranking on Google has been moving up and down, seeming to never settle in one spot. 

The big search giant, Google, is in the process of launching a new upgraded version: Google Caffeine.    This behind the scenes activity explains some of the unsettling ranking activity happening on Google.

As the name suggests, Google Caffeine, will be wired for speed.  It also claims some other features:

more accuracy than the original Google

the use of more Keywords so Search Engine Optimization will be more time consuming for the optimizer

the movement toward capturing real time coverage which was done in response to the popularity of such social media outlets as Facebook and Twitter

a greater index volume than the original Google, meaning search results are maximized

As the launch approaches, power users and search professionals will be watching closely to see how their rankings will be affected.