The Truth about Keyword Density

Posted by | December 03, 2010 | Internet Marketing, SEO | 2 Comments

What is keyword density to start with, keyword density according to Wikipedia is:

“is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.”

Basically, a 5% keyword density in a 100 words article means that a certain keyword is mentioned 5 times on the article.

If we’re talking about the classic Search Engine Optimization (SEO) method, keyword density does exist. But nowadays, it was no longer a factor (speaking for Google placement). However, we should keep in mind that, a keyword appearing 5 times in a 100 word article is not ethical. It is as though you were only pleasing spiders rather than human readers – Keyword Stuffing. You can mention the keywords many times on an article but use synonyms or relevant keywords. If you really want Google to rank you well on Search Engine Result Page (SeRP), provide contextually relevant article. Believe me, if you provide contextually relevant article, 2-3 months time, your site maybe up to the first page of Google and in no. 1 position, of course given that you use targeted keywords.

So in summary, don’t worry about keyword density of your content, use related keywords instead and avoid words that has duplicate meaning. Write for readers and not spiders. Keyword density does not exist, yes, but Google gives more credit to sites that are user friendly. Don’t you think a keyword repeated 5 times in a 100 word article is a bit off, think about it; it does affect your readers.


About Margaret

For the past three years, Margaret had worked within the non-profit sector doing grantwriting, copy writing for social media and print platforms, Website and CMS management and graphic design. She recently left her job as the executive director of the Alaska Farmland Trust to focus on other things, but she still enjoys the challenge of helping others with their website and technical copy writing needs, skills thatI she has had the chance to develop for years.


  • Avatar Salina says:

    This is a really good read for me. Must agree that you are one of the coolest bloggers I ever saw. Thanks for posting this informative article.
    Some say it’s 3-8%, some say 2-4% and so on I don’t have any secret knowledge about it but I can tell you from my own experience that you have to have different density for different things and that 8% is way too much for any application.

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