How To Choose The Right Sales Training Coach For Your Company

Posted by | January 12, 2018 | Business | No Comments
sales training

Selecting the right sales trainer or sales training coach for your company that suits your needs isn’t easy. It’s a matter of finding someone who can cover a number of critical learning areas.

Many sales training companies tailor their cold call training towards one specific industry. In fact, over 75% of sales trainers only telesales coach in the technology industry. The most successful sales training companies will be able to offer training for a wide range of industries.

sales training wordsHere we are going to show you how you can choose the right sales trainer for your company.

  • Know your team’s needs – Don’t get sold on the bells and whistles. Take the time to diagnose the problems within your team so you can be focused on your goal and select a trainer that truly is the best fit.
  • Find a focus area – Different sales trainers have different specialities. Look for one whose experience lines up with your goals.
  • Determine a time frame – Will you want a day-long seminar, or a complete overhaul of the sales process which may take months. Choose a program that suits your desired level of detail and duration.
  • Design a follow up plan – Training content is often forgotten, so it needs to be reinforced. Ask the sales trainer what you can do after the training.
  • Look at their clients – Check out past clients of the sales trainer to see if they work with businesses within your industry with similar target customers.
  • Think about location – A lot of sales training involves e-learning. If you want someone in house, you need to seek a local sales trainer.
  • Agree with the philosophy – A sales trainer will have a core philosophy, and if you don’t agree with it, it’s not a good fit. Look at the trainers values and beliefs to make sure they line up with yours.
  • Get the managers on board – Without the managers, your team won’t take the training on board. Make sure the sales trainers are offering a management programme to follow up with afterwards.
  • Get an assessment – Some sales trainers offer assessments so they can diagnose your teams issues and measure their progress against set goals.
  • Get samples – Requesting a sample of some training is a great way to compare different sales trainers.


About ECA Ray

Ray is a manager at ECA Tech Inc. , Toronto's leading Ecommerce software, website development and digital marketing company. He has been a programmer for 28 years. He has some good experience in integrating designs to various software. He has volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs. He also participates in continued education classes at local colleges.

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