Create A Marketing Strategy

Posted by | September 01, 2009 | Web development | 2 Comments
effective marketing strategy

So, you have decided you need a website?  Great!  Nicely built websites engage users and keep them motivated to return to your website.  The more this happens, the more likelihood they will spend time on your website and review your goods and services, ultimately leading them to make a purchase. The more time a prospective client spends on your website, the greater the likelikhood of a purchase being made.  However, getting a customer to your website in the first place is the hard part.  Building a website is easy.  Attracting quality customers is not. You need to create an effective marketing strategy to engage your customers so they ultimately buy from you.

To attract quality customers to your website, you need to target your customers more conscientiously.  Defining your target audience will help to identify how you will most effectively market to them.  For instance, some companies who target younger audiences, prefer to use the social networking approach using sites like Twitter or Facebook to get noticed. 

Building a website is only half the job.  To complete the full circle, one must clearly market their website so that it attracts the target audience most effectively.  An overall marketing strategy complemented by a well designed website ensures that a business is on the road to success.


About ECA Ray

Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has been a programmer for 24 years. He has some good experience in integrating designs to various software. He has volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs. He also participates in continued education classes at local colleges.


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