Posts Tagged ‘off page optimization’
Scamming SEO Companies
There are scammers everywhere when it comes to the field of business and scammers won’t let the SEO services get away. Yes, there are also SEO companies who are nothing but scammers. Unfortunately, they still get to be successful in luring innocent people into their bait. Here are a few tips that you should know to avoid being one of the victims of SEO scammers.
Impossible Promises
Come on, we should get real here. There’s no way that a certain SEO company could give you a number one rank on Google in a matter of days. SEO is a continuous step-by-step process which helps your site to get up higher one at a time. Don’t fall for promises saying that they could get your site to page one of a search engine even if you’re beyond page ten. Keep in mind that SEO is not something that could be rushed. To be successful, patience is needed. It’s better to pay for a service that requires you to wait for a while but is sure to give you results than to pay for a service that promises fast results then leaving you with nothing.
Using Email for Marketing
If it’s a reliable SEO company that you want, you won’t find them in your e-mail’s Inbox or Spam folder. The best thing that you could do is to search for them in search engines. Companies with high page ranks are most probably trustworthy companies. Because if they offer SEO services then they should also be able to get their own sites have a higher page rank. Never fall for those who would email you saying “Your site is not listed in search engines” then would start offering services to get your site listed and even give you a high page rank.
Get Famous in Thousands of Search Engines
Sure this will really be pleasing to the ears of someone who wants their site to be as popular as they want. But thousands of search engines are just useless if you would think of it. The ones you should be concerned of are the big players such as Yahoo, Google, Bing, etc. Fraud SEO companies will just spread your site everywhere and that would do no good to you. It will just send minimal or worse, no traffic at all to your site and worse than that, your site could get penalized for spamming the web.
Research
Always look at the company’s background. Search for satisfied clients. Review their history and note any suspicious acts and information. Be vigilant. It’s better to be extra careful than be a victim of scammers. You will surely lose money if you rush into things without doing your research.
Being a victim of a scammer can always be avoided. Make sure you take all of these things into consideration when choosing the company for SEO services. Because when it’s too late, it’s impossible to get your money back and your site will be left to rot. These scammers are fast and smart. The key is to outsmart them by being careful.
Link Wheel Building – Will it Wheel for You?
Yes, definitely, link wheels are an excellent way to generate more traffic to your site. Some may not be familiar with it since people tend to focus on what’s talked about with regards to link building. We always hear the same old approach of getting back links, and jump start right with it without proper planning.
I am not saying that this don’t work, of course it does, blog commenting works provided that you post comments on relevant site, else it will not give any PR boost to your site. Directory submission is an excellent way to establish your site. Article marketing is another way to build back links. What I am actually saying is a strategy or an approach you could implement to build links.
First let me define what is a link wheel, basically, it is a set of links interconnected with one another and pointing towards your main website. Link wheel building therefore is creating interlinked pages pointing in one direction.
This is Web 2.0 properties comes in handy, such as Squidoo and Hubpages. The idea here is to create unique article for each high PR site. This article then has an anchor text pointing back to one of the pages created.
For example your site offers website design, web development and search engine optimization (SEO) services. You then build article pertaining to website design like “How to Create SEO Website Design Friendly”, create an anchor text, your strong keyword that you want to rank and submit it to Ezine or other high PR article directories (the resource box is the great place to place your anchor text). Next create another hub or lens on Squidoo or whichever you choose pertaining to SEO, with another anchor text pointing to the article you just created and another to the main website. The same will step will follow until you have created 6 spoke, preferably unique article – every spoke has two links, one pointing to the main website and the other pointing to the other sites you have created.
If you try to visualize the basic steps on link wheel building, it’s actually like a wheel in motion. When done properly, it could generate huge traffic to your site. It may be time consuming preparing articles and creating accounts but it’s a proven and tested way to boost your chances on appearing on Search Engine Result Page (SeRP).
10 Link Building Strategies
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.
1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.
2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.
To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.
3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.
4. Create a blog and actively read and write comments on other blogs.
5. Join online communities and actively participate in Forums.
6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:
- Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
- Go Articles.com – Free content search engine and article directory.
- ArticlesBase.com – Submit articles for distribution, publication and promotion.
- Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
- Article Alley - Submit articles to Article Alley for free syndication
7. Write a product or service review.
8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting
9. Resort to Pay Per Click (PPC)
10. Buy ads space.
In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.
Search Engine Optimization Simplified
For those who have heard SEO but do not know what it means, it’s an acronym for Search Engine Optimization. It means optimizing your site for greater chances on appearing on Search Engine Result Page (SeRP). This is the primary goal of every website owners. It may sound simple but definitely requires attention and dedication to make it work in your advantage. It can either improve or damage reputation of a websites’ performance. It’s an Internet Marketing strategy that analyzes how Search Engine work and how people behave.
There are two types of SEO, on-page and off-page optimization. The on-page optimization is improving the elements within your site. This includes:
<HEAD>
<TITLE>Title that you would like to appear on SeRP</TITLE>
<META CONTENT=”description of the content”>
<META CONTENT=”keywords separated by comma “>
</HEAD>
- Content – content should written based on relevant keywords.
- Title Tags –appears on the top portion of the code of your page.
- Meta Tags –not required though it allows detailed description of your site. The most commonly abused tag is the keyword meta-tag. Google in fact recently mentioned that they do not use keyword to rank in web search result, other Search Engine still does. People have used it to spam search engines. However, meta-description is still used as snippet in SeRP for Google.
- Title and Alt Attributes – describes text links and images.
- Internal Linking – linking within the site
- URL Structure
Off-page optimization is on the other hand is any method done off-page to maximize performance, such as:
- Link Development – backlinking, link exchange etc.
- Article Marketing – article distribution
- Social Media Marketing (SMM) – Facebook, Twitter etc.
- Search Engine Marketing (SEM) – paid listing
- Pay Per Click (PPC Campaign) – AdWords etc.
There are numerous techniques to optimize site off-page, the above mentioned are just list of commonly used strategies. Both methods complement each other.
Although different SEO expert has their own opinion which is better used to optimize websites. In my opinion, no matter how optimize the pages of your site is, without proper and continuous off-page optimization effort your SEO campaign may not be as successful as you thought it would be.
Additionally, you may implement both but still you will wonder why your site does not appear on the first page of SeRP, don’t be frustrated, there are more factors to consider including the number of years you have been in the web. There is no road map to follow in SEO - not because everybody is doing it, you should as well. One example is your Twitter and Facebook account, it’s one that is mostly talked about, everybody is doing but there are many things to consider before jumping in to Social Media Marketing.
Before doing anything always remember that every move you make could either break or make the best out of your business. SEO may be simplified in layman’s term but it’s not for everybody to chew. Experimenting on techniques and keeping up to date with the current trend is one of the factor behind SEO success.