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How to Plan your Link Building Activities Effectively

Posted by | Internet Marketing, SEO, Social Media Marketing | 13 Comments

There are various ways to build links as mentioned on my previous blog. Then again, link building is not as easy as 1,2,3. To be able to really build effective links, it entails careful planning. Yes, perhaps this is just a link referring back to your site. Although, this could be hard to maintain. Another, you could be penalized by google without you knowing it. If that happens, good luck. Though there are thousands of blogs, forums or what have you, it will be hard to retain the same ranking or at least get a link back to your site.
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Happy Search Engine Optimization Year!

Posted by | Web development | No Comments

Happy New Year to all our blog readers and posters. We had a great year 2009. Looking forward to an even better year in 2010. Hopefully we will reach new heights this year. We pleasantly noticed Google was kind to us in the last few days of 2009.. hopefully it will be kinder in 2010 not just to us but to all our clients as well. Happy New Year’s Web development and a Very Happy New Year’s Search Engine Optimization to everybody!

When you started your Search Engine Optimization (SEO) campaign, you probably got a killer technical audit. You knew the details of every page. You knew where all the errors and redirects were coming from, where all the broken images were, where your site was lagging, and much, much more. And you fixed it.

But what has been done to the site since?

Many of your pages have likely been added or removed, tags modified, images removed. Maybe URLs changed, the site was redesigned, new sections were added, etc. Do you know where the site stands right now at SERPs? You should make sure your site is technically sound going into the New Year by taking the steps below:

Use Screaming Frog for Your Search Engine Optimization

You could run a Screaming Frog report to identify any existing errors, redirects, duplicate URLs, and/or canonical errors. You should also make sure you have the updated Google Analytics code on every page. Once you gather all your information, you can begin fixing any and all issues.

Check Google Webmaster Tools

Google Webmaster Tools is another good place to identify any errors on the site. Aside from the standard 404 errors you might see, you can also check for robots issues, server issues, and sitemap errors. If you have implemented Schema markup or Hreflang tags, Webmaster Tools will also provide information on both of those, showcasing any errors that may be occurring within those tags.

Update Google Analytics Goals

While it does not happen very often, we have seen cases in which goal URLs are changed or new forms are added and the proper tracking is not put into place. One of the beneficial things Google Analytics does is that it provides information on goal tracking. It will alert you if there are any drastic changes to your goal numbers or if it sees any irregularities within your account. Make sure to take a look at your goals to ensure the URLs are correct, are tracking properly, and you are not missing any important information.

Now, the basics like title tags, meta descriptions, and ALT text etc. may not be very high up on your list of SEO strategies, but you shouldn’t forget them either. Always good to tweak them a little here and there.

search engine optimization seo goals

Scamming SEO Companies

Posted by | SEO | 8 Comments

There are scammers everywhere when it comes to the field of business and scammers won’t let the SEO services get away. Yes, there are also SEO companies who are nothing but scammers. Unfortunately, they still get to be successful in luring innocent people into their bait. Here are a few tips that you should know to avoid being one of the victims of SEO scammers. Read More

SEO Friendly Website Design

Posted by | Web development | 9 Comments

Designs of a website can really entice people. Most people think that a good looking website will be enough to attract visitors. But what if you’re in the marketing field? A good looking website will surely not be enough to attract people to visit your site. Here is a guide to SEO friendly website design.
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Tips For Novice Web Designers

Posted by | Web design | 7 Comments

Web designing has improved through the years since the internet came to existence. We can notice the changes of how a website designed and created a decade ago would differ from the one designed and created today. Before, most web designs are built in pure HTML and looked simple and plain. But during these days, website design is more attractive and catchy. It has clearly gone up at a much higher level. But sadly, sometimes, web designers tend to overdo the designing. Sometimes there’s too much animations are included causing a certain web site to load at a slower rate. So here are 5 things that a web designer should avoid when it comes to designing their website. Read More

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