I thought for a while PageRank was no longer one of the factors Google used to rank your site and now almost everybody seems to talk about it. For those who do not know, PageRank as described by Google:

“ relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important”.”

To simplify, it’s one of the factor used to measure a sites’ importance through the quality of links in terms of relevancy linking back to it. It is considered to be one of the most important factors to determine its Google Ranking on Search Engine Result Page (SeRP).  The higher the PageRank the higher, the chance on appearing on SeRP.

Almost everybody was happy when Google rolled out PageRank for everybody.  Well I guess guys we better continue our efforts to build links. We can never tell when Google is rolling out another PageRank for everyone.