Why would you Outsource SEO?

Posted by | November 13, 2009 | Internet Marketing, SEO | 4 Comments

Every business of today knows how important Internet is as a gateway to play the international arena. Almost all industry sectors has their own website, because having a website means your business or company will have an edge over your competitor. Though lately, having a website alone is not enough to leverage yourself with your competitor, the crucial step is to appear on Search Engine Result Page (SeRP) and that is what Search Engine Optimization (SEO) is all about. It’s all about optimizing your website to appear on SeRP. It may sound simple but it’s very time consuming and requires timely knowledge of SEO guidelines as this change frequently.

So why would you outsource when it can be done in-house? SEO is really a delicate part of the business strategy since it could potentially damage a company’s’ reputation. But, having an effective SEO could bring your business to the next level – higher traffic, higher conversion and a strong web presence. It has been a necessity for companies to incorporate SEO into their marketing plan. Others do it in-house thinking it would be cheaper but SEO is a continuous process of learning. Think about knowledge vs. time, SEO requires someone knowledgeable and could adapt to ever changing rules of Search Engines, it requires time to learn all this processes.  Think of what could be lost during this time of learning everything about SEO when you can focus on the core of your business. In fact, in-house staff could probably be just engaged or more focus on implementing SEO strategies but totally lost on what’s going on outside –  are they still focusing on the right direction? Possibly it works with other companies, but are they really getting the likelihood of dominating major Search Engines or getting the highest traffic with highest conversion rate possible.

Outsourcing SEO could be risky perhaps, but is your company’s growth not worth investing?. Company should focus on its core competence and leave SEO to the experts. It could be successful if it’s taken care of and could be cost-effective in the end. You do not have to worry about implementing SEO strategies or worry about implementing new guidelines, SEO Service Company could provide all options available to utilize and optimize your website.

Why would you outsource SEO would really depend on what make sense to you. Both involve risk, but before you decide ask yourself, is it not worth to invest on company’s growth?


About ECA Ray

Ray is a manager at ECA Tech Inc. , Toronto's top Ecommerce software, website development and digital marketing company. He has been a programmer for 24 years. He has some good experience in integrating designs to various software. He has volunteered in numerous IT related free training courses all over North America and contributes articles on numerous blogs. He also participates in continued education classes at local colleges.


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  • James says:

    Build Traffic!

    Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
    Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards………


  • I am not sure if I agree with your post here. See you do make the best point, I don’t think you have actually given a large amount of thought to the opposite side of the argument. Perhaps I could do a guest post or a follow-up, just tell me.

  • It is important for companies to generate traffic to their websites. Websites will not be worth much if they aren’t ranking well on search engines.

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