The success of a website is defined by a good user interface. Sites and applications that do not provide a good user experience are often frustrating to users. You could have very good content on your site but if the user interface is not appealing, customers will ignore it.
- A site needs to be easy to use and navigate
- It should not be too congested
- It should have appealing colors
- A site should have the right balance of graphics and text content
Your goal when designing a user interface should be to please the visitors who will visit your site. You have to consider what they want and endeavor to give it to them in a simple yet tasteful and uncomplicated manner.