Google is, by 10 football fields, the most common and popular search engine in the world. It’s popular because it seems to rank pages so accurately and quickly, time and time again. The secret to its success is its top secret Page Rank Algorithm. Google developed its page ranking system in an effort to increase the quality of search results and has left all of its competitors for dead. As a result, search engine optimization (SEO) companies like ECA Te chnologies Inc / Designtorontoweb.ca are always looking to find new ways to increase their clients Google rankings. As we all know, a website is a pretty nifty thing to have for a myriad of different reasons. But the truth is that its worth is derived from the people that surf it, and if no one is surfing it, then it becomes useless. So who’s the biggest website referrer? The answer is Google in almost every case.
Although there are several search engines available on the internet we all know that Google is the one that MATTERS when it comes to rankings and driving traffic. This means that if you want your website to be successful and a great introduction to the Company, services and products you provide. You need to aim your SEO campaign at Google, but how exactly can you do this if you thrash about to understand the complexities of the important subject?
1. Create Content That Isn’t Time Sensitive
Implementing good quality content on your website that won’t go obsolete in a few weeks or months is an easy way to boost search engine optimization. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again – you can simply add to it on a regular basis. A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.
2. Consider and Analyze Your Customer’s Needs
Insert yourself in your client’s shoes and think about the actual words they may type into the search box in order to find your website. Then check how popular these words are with an SEO keyword tool, such as the free one supplied by Google. One of the quickest and easiest ways to achieve good SEO is with good keyword selection. Then all you need to do is include your SEO keywords in your website content.
3. Blogging – write your own or guest appearance on an another blog
Google loves links so the more quality websites you can create guest blog posts for the better your SEO campaign will be. Make sure that the guest blogs all link back to your website and that they are relevant to the subject of your website. You should also make sure the content is top quality so that readers want to follow the link you provide.
4. Links, Links and more Links
As the above tip points out Google loves links – but only when the links are genuine and they link to and from other authoritative sites. You run the risk of blacklisting your website and ruining a good SEO campaign by either purchasing links or blogging on unrelated sites and linking back to your site. There are loads of other SEO techniques available so don’t go down this route.
5. Produce an Informative Video
Informational videos with backlinks to your website are another great SEO tool. Businesses can make a short video explaining what they do, who they are etc. while vendors can demonstrate their products if appropriate. If you can, distribute your video over multiple platforms then watch as your Google rank increases.
6. Update Your Website on a Daily Basis
If you can add content to your website on a daily or bi-daily basis, Google and the other big search engines start to recognize your site as an authority in its niche. By changing your choice of SEO keywords on a regular basis as well you will begin to rank highly for a good selection of keywords and eventually the majority of keywords related to your site’s topic (or your business) will get your website noticed and ranked among the leading sites.
If you don’t have time to create new SEO oriented blogs on a daily basis, hire a blog writer to do it for you. On-going content creation is one of the easiest SEO techniques to master and one that will improve your Google rank over time.
7. Focus on Your Article Titles
A simple SEO tip that many people forget, revolves around the wording of their content or article titles. A lot of search engine spiders/bots initially read the first few lines of a webpage to determine the topic of the content. If you can include your top-ranking keywords in the title of whatever you’re writing, it will help your site’s SEO no end.
8. Steer clear of Flash-based Websites
Flash websites look lovely and stylish and expensive, but they don’t sit well with Google or your SEO efforts. It takes a number of sophisticated tricks to make Google notice Flash websites and so it makes more sense to use another platform, if you want to improve your rankings.
9. Use Article Submission Sites
Article submission sites are a great SEO tool as they distribute a single article written by you to hundreds of article directories with the aim of getting it published and noticed. The articles you submit can be published for free but any websites that choose to publish it have to include your bio and a link back to your website. Most article submission sites do charge for the service, but they can cut months off your SEO campaign.
10. Hire a Professional SEO Agency
The nine SEO tips mentioned above are quite simple to put into place but they take time, effort and patience. Not everyone has an abundance of these qualities so it may be worth hiring a professional SEO agency to do the work for you. Of course this will cost you money but if it gets your business website onto page 1 of Google within a few weeks it’s definitely a price worth paying. www.2seo.com
Let ECA Technologies Inc. / Designtorontoweb.ca manage your online reputation and all your Search Engine Optimization and Ranking.
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