Search Engine Optimization

With our Design Toronto Web (DTW) Search Engine Optimization (SEO) packages our mission is TO GET RESULTS that help you meet your business goals. We have some very hardworking SEO experts on team that will spend many hours/months on your project.

 

Results mean that we are focused on more than just increasing traffic to your website, we are focused on getting you qualified traffic. The traffic that is looking for your products or services.

 

Ultimately, results are based on a 3 step process:

 

Attracting Qualified Visitors

We understand that search is a marketing proposition, and not a technology proposition! We will analyze your keywords, your domain, analyze your competitors, look at how much PR juice they are currently getting then figure out how much juice your domain will need to beat your competitor. Some of these processes will require:

 

    high rankings in the search results of Google for RELEVANT terms

    strategically placed paid search ads, again only for very RELEVANT terms

    leads generated by other sources, who look at your company as an AUTHORITY in     your industry

    getting bookmarks from social media networks

    submit articles on your behalf

    blogging on your behalf

 

Increasing Conversions

Once your site is getting sufficient qualified traffic from search, are site visitors taking the desired action? Sometimes the smallest of issues can repel potential clients, dramatically decreasing conversion rates. A mispelled word, a poor quality image, lack of calls to action etc. all of which can lead to unintended consequences.

 

That said, how can you double the number of sales made via your web site? Increasing traffic isn’t the only option, nor is it always the most cost effective solution. Doubling conversion rates will have the same effect as doubling traffic. Accordingly then, often the best option, or at least part of the optimal solution, is the identification and removal of impediments to site usability.

 

SEO Results Tracking

This is a crucial component to getting the results that we desire. How do you really know if a campaign is successful if you can not track results? To that end, Results Tracking completes the feedback loop to tell us if our efforts are concentrated in the right areas and are having the desired effects. Its also crucial to deploying resources in the most efficient and effective way possible. We often make use of the Google Analytics for you to see the work progress. We’ll train you to interpret results if needed.

SEO Conclusion:

We can get your website listed on the first pages of popular search engines at a reasonable cost. Normally it takes 6 to 9 months to see real results from SEO work. To conclude, these are the tasks we will be performing:

 

    Keywords Analysis
    Competitor analysis
    Meta Data Development & Live
    Baseline SEO Report
    Improved Website Navigation Scheme through creating static sitemap of the site
    Meta Tag Optimization
    Alt Tag Optimization
    Anchor Text Optimization
    Optimization of robots.txt & info.txt
    XML Sitemap Creation
    Integration with Google Analytics to monitor daily traffic
    Integration with Google Webmaster to monitor search engines crawling activities
    Homepage Promotion to Search Engines, Directories, Social Sites etc.
    Contribution to Blog comments & forums to promote website.
    Data Feed analysis and other promotion techniques would be applied.
    Promotion of domain to few paid directories / sites to achieve Good Page Rank
    Traffic Monitoring & data gathering
    Reporting to client twice a month about activities and results