Google cares more about their users rather than those people spending huge amount of money to advertise their site. Regardless whether you give Google $10k a month for your PPC campaign, they can actually slap you anytime, “Google slap” as they call it. Another thing I learn, I’m not an expert on PPC (Pay per Click) yet, I only use it on my own personal site and I learn that you cannot just pause and play campaigns, just to test, there are other way of doing it. Why, your historical CRT (Click Through Rate) matters a lot. The acceptable CTR at least is 2%; Google actually monitors your activity and inactivity the first day you run a campaign. How do you measure CTR? It’s Click/Impression = CTR. And if you want to know your Ad Rank its CPC (Cost per Click x Quality Score). The CPC is the amount you’re willing to pay and Quality score covers your landing page, relevance of ad test, historical CTR, account performance and other relevant factors. In short, Quality Score encompass both your account performance as a whole and the quality of your website, which is quite a lot to discuss. Well, I can’t discuss it yet, I still have to attend another seminar this June on PPC, a hands-on coaching (I’m really excited on this one).
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Design Development SEO Blog
This part of our site is meant to be quite informal. If our posts or comments seem a bit crude we appologize in advance. Contributors to this blog, however, are highly skilled app or mobile developers or otherwise been involved in web development or Internet Marketing for many years. Feel free to comment but please do not spam, your comments must show that you actually read the posts to be posted. Please register to receive our blog posts as newsletters.
2nd Day Insider Secrets to a Google – Friendly Website
Posted on Monday, May 3rd, 2010Posted by Teena at 7:10 AM
Categories: SEO, Web design, Web development
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Why you need more than just a Website
Posted on Thursday, March 11th, 2010Posted by Teena at 11:30 AM
Categories: SEO, Web design
4 Comments »
Although a website is the first step to succeed online, succeeding online don’t only rely on having a good site. It’s simply the first plan of action you need to implement before launching your site in the World Wide Web. Needless to say, it will be your store front to establish your online presence.
Before you start with the design, consider the fact that you need your site to work for Search Engines and end-users. You have to balance between the two, both are equally important for a website. You need more than just a website to launch an effective online campaign. Consider researching for keywords to use as your meta-tags, titles, description etc., learn the art of creating a navigation system that both users and spiders understand, create an XML site map etc. Visit this page on how to create an SEO Website Design Friendly.
Another thing, when I say more than just a website, it means worthy to be bookmarked as reference. Other site owners create a blog to share relevant information about the products and services they offer, while others provide a section for resources. You really don’t have to create a blog just to say you have one. You need to ask yourself this:
• Do I have passion for writing?
• Can I really maintain it?
These are just two of the questions you have to think over before launching your own blog (this will be discussed further on my next blog).
If what you have is more than just a website, then you don’t have to worry about on-site optimization. The next action you need to do is market your website doing off-site optimization. If you worked from the ground up, optimizing your site for Search Engine will not be as hard as it seems – less effort, more savings. Work from the ground up, learn the basics and avoid unnecessary processes to optimize a site. When the site is ready, you only need a good plan for your link building activities.
Tips For Novice Web Designers
Posted on Saturday, December 12th, 2009Posted by Teena at 10:54 AM
Categories: Web design
7 Comments »
Web designing has improved through the years since the internet came to existence. We can notice the changes of how a website designed and created a decade ago would differ from the one designed and created today. Before, most web designs are built in pure HTML and looked simple and plain. But during these days, website design is more attractive and catchy and has clearly gone up at a much higher level. Animations can already be incorporated in web design. But sadly, sometimes, web designers tend to overdo the designing wherein too much animations are included causing a certain web site to load at a slower rate. So here are 5 things that a web designer should avoid when it comes to designing their website.
1. Don’t be obsessed with Flash
Every web designer would like to show off how much they know about Flash and brag about it to everyone with their designs and projects. But as mentioned above, the use of too much Flash animation in a web site is not good. Why? Because again, it will surely slow down the loading of a web site and that is not what the visitors would want to experience upon visiting your web site.
2. Don’t play with ads
Instead of hiding the ads, it’s better to just allot a space for ads to be posted. It’s not really cool to have slide out ads and pop up ads. It’s actually a waste of time and effort on the part of a web designer because visitors are usually annoyed with pop-up and slide out ads. They won’t even bother taking a look at the ad and just close it right away or in most cases, they already have a pop-up ad blocker so your effort for creating those kinds of ads is just not worth it. Just keep the appearance of ads simple by putting up a banner for it.
3. Don’t clutter around
A good web designer can also be judged on how good he is by how organized his web site is. Remember that visitors would always want a web site that is easy to navigate through. They don’t want to look at their monitor screens with their foreheads wrinkled and wondering where they could find what they are looking for.
4. Don’t abuse glassy, reflective effects
This was made famous by the company of Apple. But if it’s too famous and widely used by web designers then people will tend to get sick with it and you might even get negative comments about it. If you really want to use that kind of effect on your design, use it creatively and don’t scatter it all over your web site.
5. Don’t name your Web 2.0 company in a weird manner
Be smart instead of using names that either lack a vowel or have excessive use of vowels. Web designers don’t have to go with this trend and stick to using names that are as smart as their web designs.
How to Create SEO Website Design Friendly
Posted on Wednesday, November 18th, 2009Posted by SEO Expert at 12:10 AM
Categories: SEO, Web design, Web development
32 Comments »
A website should be eye catching to attract visitors. It should also be very search engine friendly. What matters aside from being user friendly is that it’s searchable on the web, otherwise, your website is useless.
How do we create an SEO friendly web design?
If you use flash on the entire website, you will have to put double the work to make it search engine firendly. Search Engine (SE’s) ignores Flash, therefore, you will also need a non-flash version of your website. If you really need to use flash, make sure that you have an alternative textual description that can be understood by SE spiders. Otherwise, you can also use web 2.0 technology to put your content first before your flash designs.
When using images, be sure to fill-in “name” and “alt” tags. The graphical image itself cannot be seen by SE spider, it is through this tags that SE spider interpret your website. Use relevant description only and do not try to deceive SE spider.
Avoid using frames, SE spiders have no way to interpret content on a frame.
Use CSS navigation and style sheets, doing so makes your navigational menu crawl-able and indexable by SE spider. Using Javascript and Flash do not have the same result – it is unseen by SE spiders. So if you have javascript or flash on your site, you also need to have simple texts of the same message you put in Javascript or flash.
Though it’s not a requirement to use CSS stylesheets, it will help your site to load faster.
Conduct a Keyword Research to use on your meta tags and contents but also avoid keyword stuffing, suggested keyword density is 3-5%. For the title tag, characters should be at lest 70 and 150 for the description. Have at least 5-8 important keywords listed in your keyword tag.
Also, use keyword researched on your anchor text, H1, H2 and H3 as much as possible. This will help you rank in Search Engine Result Page (SeRP).
Create SEO friendly URL, incorporate your keyword related to your web page. Use dashes to separate words.
Structure your site up to 3 levels deep; Google only sees three-levels deep.
Provide useful content and make sure to have at least 250 words each web page since some SE spiders requires at least 250 to analyze your site. Make it a point as well that content on your site coincide with keywords used, else, SE spider will find it of little value.
Lastly, provide a site map.
Having an optimized site works well with your SEO campaign, the second step now depends on you.
If you like this article you may want to read 10 Tips on Search Engine Optimization
Why a Website Alone is NOT Enough?
Posted on Thursday, November 12th, 2009Posted by SEO Expert at 8:11 AM
Categories: Internet Marketing, SEO
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Having a website is just a step forward to having one of the best cost-effective forms of advertising. It’s one of the most affordable instruments to deliver your message across a wide array of audience. It could reach millions around the world – provided you know how to market your site.
Do you know that in the United States, Internet users as percentage of population is 72.4% in 2008 and 72.8% in 2007 in Canada based on World Bank, World Development Indicators. Just imagine the huge market if a website is visible on the web, visible meaning it could be searched. Data provided are just for the US and Canada alone, how about Europe, Asia and others. Having a website is just a beginning of something better for the business. It could unlock doors to vast opportunities, including global recognition. How is that possible? That is where Internet marketing comes in.
A website is a virtual shop an office or anything you would like to call it. And just like any ordinary store, marketing campaign is needed to attract customers – Television ads, billboards, brochures etc. With a website, the more that the businesses need it, regardless of size. Huge market equals stiff competition vying to appear on the first page of SeRP (Search Engine Result Page) particularly Google. It is the no. 1 Search Engine with 67.5% Market share followed by Yahoo according to comScore as of August 2009 report.
There are only two differences between traditional advertising medium and a website. First is COST, a TV ads alone could cost thousands of dollars, uploading videos on the site is FREE. Second, COVERAGE, TV ads only runs LOCALLY, website can be seen WORLDWIDE.
I am trying to point out that having a website alone is not enough; it needs to be promoted and maintained. If businesses have this kind of attitude it’s doomed to fail achieving numerous ways to attract, earn and grow as a business. Website is not just a medium to advertise or sell a service or product, it’s also another means to earn online without shelling out a single dollar. In what way it could be possible? Affiliate Marketing is just one of the few. Affiliate marketing is simply using one website to drive traffic to another and paid accordingly based on the terms. On my next blog I will explain in details possible ways to fully utilize earning potential of a website.
If you already have a website, start promoting it, don’t let it stand there. How bad is a store without foot traffic?, goes the same with a website without traffic. Hire an SEO if you must but be careful how to choose the right one.
To further understand SEO visit SEO Simplified.
Important Factors of a Good Web Design
Posted on Tuesday, November 10th, 2009Posted by SEO Expert at 9:40 AM
Categories: Web design, Web development
11 Comments »
Name me a person that do not know what a website is, perhaps even the elderly knew about it. It’s actually the page you browse on the web, just like the establishment or stores you walked-in to. It’s a visual representation of a company, store or even organization. It’s an important investment for every industry and even for professional practitioners like doctors and lawyers, but not everybody has all the factors to develop loyal clientele.
Having access to the World Wide Web makes the impossible possible, just look at meeting conducted online, businesses surviving after the recession and shopping without literally leaving your home. I am probably one of the million people who could not live without an Internet connection. It makes life a little bit easier for me, I could learn without literally staying at home – FREE. But what makes a good website design, what people would actually love to see and experience in your site. Technology is changing so fast, HTML – PHP – CSS – CMS, gadget and all sort of things that could be utilize and integrated in your site. Sometime we get carried away and adapt to what we see is better but forgetting the simple goal why the website is created after all – user experience regardless of the physical design.
What are the essentials of a good web design? First and most important factor is the Cross-browser Compatibility. It simply means the website runs in whatever browser visitors used to navigate the site. The best thing webmasters should do is make the site WC3 compliant.
User-friendly Interface is the next on the list. Basically it is the navigation to the sites’ interface. Users usually want a straightforward approach to a websites’ navigation. It’s a good practice to keep in mind that some users do not have the time to study how to navigate within your site; they are just there to get what they want and not figure out how to make it work.
Another thing to consider is the loading time. Flash designs and creative images are very impressive provided that they load fast, but if visitors to your site would have to wait 3-5 minutes before it loads, I don’t think it helps attracting potential clients.
Privacy and Terms of Use should also be integrated to the site specifically if it is a corporate site. This provides a certain impression that users are protected. This is the page in the site that details how information is collected and other information with regards to user security and privacy.
Lastly, accessibility, a good website design not only caters to the general public. It’s one factor commonly disregarded but could help reach out to wider audience.
Having a website is indeed very important nowadays, aside from cutting operational cost, it reaches a wider market without spending millions. So if you’re spending on website or would like to have one, be sure to remember that the site is created NOT for YOU but for your VISITORS, NOT for SPIDERS but for USERS.
