Posts Tagged ‘search engine marketing’
VBEC Seminar On E-business at Eagle’s Nest
Today, Saturday May 8th, 2010 morning I attended an e-business seminar arranged by Vaughan Business Center in Vaughan, Ontario. Well, I guess I should say yesterday morning as it is now 12:34 am Sunday morning EST.
Anyway, it was really nice to see our good old Dolores Rotondo back at VBEC (centrebusiness.com) after her 9 months of absence. Teresa is gone which is a good thing for us as we had some conflicts of interest in the past.
The first part of the seminar was presented by Andrew of Biz Launch. I had attended a few of Andrew’s seminars in the previous years. He is simply an amazing presenter. I always enjoyed his seminars before and I did again this (yesterday) morning. He has a way of making the seminars more interesting. A nice touch of humour and his efforts to engage the audience always works like a charm for me ie. I actually stayed awake through the entire presentation.
Andrew talked about the importance of social media exposures for businesses. I realized once again, this is something we just all have to do to promote our business. This is a powerful marketing tool that we have not fully utilized yet for our own marketing campaign thou we do this for our clients. Well, you know we wouldn’t exactly get paid to do it for ourselves thou 
The second part of the seminar was not too productive for me. This part of the seminar was run by a guy name Bruno. The guy was running a seminar on Search Engine Optimization yet, his only experience seemed to have been SEO for his own website! And guess what? This experience seemed to also have been based mainly on “onsite SEO” only. I guess any website owner with some SEO success in olden days when SEO was easier could just start running seminars on SEO now.. ya’ know I helped passing a few pieces of wood last year when my father-in-law was building me a deck in the backyard. I guess I should now start running seminars on carpentry! Viola!
He did not seem to have separated SEO from web design either. According to him (like many others) the web designer is the SEO expert.. well, on the other hand, web designers as well quite frequently mislead people by saying they would include SEO in their web design cost (say what? All these months of SEO work for free??).
Anyways, the food that followed his seminar was good so overall it was worth attending the seminar. Pino and I spoke with Andrew afterwards as well as Judith, a business consultant. We are sure to hook up again in the coming weeks. And oh! I gotta drop by talk to Dolores tomorrow about some ideas I have.
Scamming SEO Companies
There are scammers everywhere when it comes to the field of business and scammers won’t let the SEO services get away. Yes, there are also SEO companies who are nothing but scammers. Unfortunately, they still get to be successful in luring innocent people into their bait. Here are a few tips that you should know to avoid being one of the victims of SEO scammers.
Impossible Promises
Come on, we should get real here. There’s no way that a certain SEO company could give you a number one rank on Google in a matter of days. SEO is a continuous step-by-step process which helps your site to get up higher one at a time. Don’t fall for promises saying that they could get your site to page one of a search engine even if you’re beyond page ten. Keep in mind that SEO is not something that could be rushed. To be successful, patience is needed. It’s better to pay for a service that requires you to wait for a while but is sure to give you results than to pay for a service that promises fast results then leaving you with nothing.
Using Email for Marketing
If it’s a reliable SEO company that you want, you won’t find them in your e-mail’s Inbox or Spam folder. The best thing that you could do is to search for them in search engines. Companies with high page ranks are most probably trustworthy companies. Because if they offer SEO services then they should also be able to get their own sites have a higher page rank. Never fall for those who would email you saying “Your site is not listed in search engines” then would start offering services to get your site listed and even give you a high page rank.
Get Famous in Thousands of Search Engines
Sure this will really be pleasing to the ears of someone who wants their site to be as popular as they want. But thousands of search engines are just useless if you would think of it. The ones you should be concerned of are the big players such as Yahoo, Google, Bing, etc. Fraud SEO companies will just spread your site everywhere and that would do no good to you. It will just send minimal or worse, no traffic at all to your site and worse than that, your site could get penalized for spamming the web.
Research
Always look at the company’s background. Search for satisfied clients. Review their history and note any suspicious acts and information. Be vigilant. It’s better to be extra careful than be a victim of scammers. You will surely lose money if you rush into things without doing your research.
Being a victim of a scammer can always be avoided. Make sure you take all of these things into consideration when choosing the company for SEO services. Because when it’s too late, it’s impossible to get your money back and your site will be left to rot. These scammers are fast and smart. The key is to outsmart them by being careful.
Link Wheel Building – Will it Wheel for You?
Yes, definitely, link wheels are an excellent way to generate more traffic to your site. Some may not be familiar with it since people tend to focus on what’s talked about with regards to link building. We always hear the same old approach of getting back links, and jump start right with it without proper planning.
I am not saying that this don’t work, of course it does, blog commenting works provided that you post comments on relevant site, else it will not give any PR boost to your site. Directory submission is an excellent way to establish your site. Article marketing is another way to build back links. What I am actually saying is a strategy or an approach you could implement to build links.
First let me define what is a link wheel, basically, it is a set of links interconnected with one another and pointing towards your main website. Link wheel building therefore is creating interlinked pages pointing in one direction.
This is Web 2.0 properties comes in handy, such as Squidoo and Hubpages. The idea here is to create unique article for each high PR site. This article then has an anchor text pointing back to one of the pages created.
For example your site offers website design, web development and search engine optimization (SEO) services. You then build article pertaining to website design like “How to Create SEO Website Design Friendly”, create an anchor text, your strong keyword that you want to rank and submit it to Ezine or other high PR article directories (the resource box is the great place to place your anchor text). Next create another hub or lens on Squidoo or whichever you choose pertaining to SEO, with another anchor text pointing to the article you just created and another to the main website. The same will step will follow until you have created 6 spoke, preferably unique article – every spoke has two links, one pointing to the main website and the other pointing to the other sites you have created.
If you try to visualize the basic steps on link wheel building, it’s actually like a wheel in motion. When done properly, it could generate huge traffic to your site. It may be time consuming preparing articles and creating accounts but it’s a proven and tested way to boost your chances on appearing on Search Engine Result Page (SeRP).