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Building links has never been easy but there is a key to building links faster – Organization. Yes there are various ways to build links, to name a few:
• Directory Submission
• Article Writing and Submission
• Social Bookmarking
• Social Media like Facebook, Twitter and Youtube
• Blogging
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You should never stop building links; you should always be on guard for sites vying for the same keywords. Everybody wants to be on the first page of Google, Yahoo or Bing and when you reached that target it doesn’t necessarily mean you have to stop. Let’s not forget that being visible on the web opens a door for bigger opportunities. If you want to stop building links just because you reached your target, ask yourself if you’re ready to lose your spot on the search engine result page (SeRP), maybe then you’ll have a second thought.
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Yes, definitely, link wheels are an excellent way to generate more traffic to your site. Some may not be familiar with it since people tend to focus on what’s talked about with regards to link building. We always hear the same old approach of getting back links, and jump start right with it without proper planning.
I am not saying that this don’t work, of course it does, blog commenting works provided that you post comments on relevant site, else it will not give any PR boost to your site. Directory submission is an excellent way to establish your site. Article marketing is another way to build back links. What I am actually saying is a strategy or an approach you could implement to build links.
First let me define what is a link wheel, basically, it is a set of links interconnected with one another and pointing towards your main website. Link wheel building therefore is creating interlinked pages pointing in one direction.
This is Web 2.0 properties comes in handy, such as Squidoo and Hubpages. The idea here is to create unique article for each high PR site. This article then has an anchor text pointing back to one of the pages created.
For example your site offers website design, web development and search engine optimization (SEO) services. You then build article pertaining to website design like “How to Create SEO Website Design Friendly”, create an anchor text, your strong keyword that you want to rank and submit it to Ezine or other high PR article directories (the resource box is the great place to place your anchor text). Next create another hub or lens on Squidoo or whichever you choose pertaining to SEO, with another anchor text pointing to the article you just created and another to the main website. The same will step will follow until you have created 6 spoke, preferably unique article – every spoke has two links, one pointing to the main website and the other pointing to the other sites you have created.
If you try to visualize the basic steps on link wheel building, it’s actually like a wheel in motion. When done properly, it could generate huge traffic to your site. It may be time consuming preparing articles and creating accounts but it’s a proven and tested way to boost your chances on appearing on Search Engine Result Page (SeRP).
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.
1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.
2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.
To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.
3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.
4. Create a blog and actively read and write comments on other blogs.
5. Join online communities and actively participate in Forums.
6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:
7. Write a product or service review.
8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting
9. Resort to Pay Per Click (PPC)
10. Buy ads space.
In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.
There are so many ways to optimize a site but the key is to plan ahead and know exactly where to start before pushing through with your campaign. Below are some tips to help you optimize your website.
1. Choose the right keyword, you must first decide on what keyword you want to get higher ranking. Website owners would typically bid for a keyword to get higher ranking, you should optimize your site the best way you could to beat the competition. How? Analyze your competitors’ website, keywords they use, incoming links etc, in summary analysis of how they made it to no. 1 of Google or other Major Search Engines (SE’s). It will be your benchmark regardless of how old the site is.
2. Optimize your meta-tags using keywords
<HEAD>
<TITLE>Title that you would like to appear on SeRP</TITLE>
<META CONTENT=”description of the content”>
<META CONTENT=”keywords separated by comma”>
</HEAD>
Do not repeat your keywords on each tag and do not resort to unethical practices such as keyword stuffing. Suggested keyword density is 3-5 it’s the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page, according to Wikipedia.
Develop content that is unique, again, this should include your keywords with suggested keyword density.
3. Build SEO friendly URLs
4. Create Sitemap
5. Establish your site by submitting to trusted directories like Open Directory Project, Yahoo Directory and Yellowpages.
6. Submit to Web Directories and Search Engines
7. Build Links
8. Know when and how to use Social Media
9. Use Analytics to monitor progress and know which works best
To add to the list, don’t be afraid to experiment and be patient. SEO is a continuous process what works today may not work tomorrow.
Link baiting is a white hat technique which has been around since 2006. It has not vanished, it’s in fact one the safest method of link building. It’s a natural method of having viewers to link on your site perhaps because they find it interesting or worth the buzz. Although I personally no longer read a blog regarding link bait, successful companies usually implement this strategy, viewers are just not aware of the term with what they do when they link to other sites.
According to Wikipedia:
“Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of search engine optimization. Matt Cutts defines link bait as anything “… interesting enough to catch people’s attention.”
So how are you going to create link bait? There are actually dozens of ways to do it, it’s not that easy, in fact you have to keep experimenting, same way as catching a fish – use the right hook and drop it at the right place. But when you succeed on this, you could make even millions of dollars. What do you think readers do when they link to a certain article on ezine to their site, or simply sharing it with others? Its link baiting, Search Engines prefer it because it’s “organic” – meaning natural, its quality vs. quantity when it comes to link popularity.
Some ideas on creating a link bait
There are far more than I can imagine, you just have to be creative and ask yourself what is your goal for creating link bait? Is it only for the link popularity or to attract a certain niche? You always have to start with something before preparing your bait to catch a big fish.
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