Posts Tagged ‘link baiting’
10 Link Building Strategies
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.
1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.
2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.
To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.
3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.
4. Create a blog and actively read and write comments on other blogs.
5. Join online communities and actively participate in Forums.
6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:
- Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
- Go Articles.com – Free content search engine and article directory.
- ArticlesBase.com – Submit articles for distribution, publication and promotion.
- Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
- Article Alley - Submit articles to Article Alley for free syndication
7. Write a product or service review.
8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting
9. Resort to Pay Per Click (PPC)
10. Buy ads space.
In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.
Link Baiting – Has it Vanished?
Link baiting is a white hat technique which has been around since 2006. It has not vanished, it’s in fact one the safest method of link building. It’s a natural method of having viewers to link on your site perhaps because they find it interesting or worth the buzz. Although I personally no longer read a blog regarding link bait, successful companies usually implement this strategy, viewers are just not aware of the term with what they do when they link to other sites.
According to Wikipedia:
“Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Attempts to create link bait are frequently employed in the overall task of search engine optimization. Matt Cutts defines link bait as anything “… interesting enough to catch people’s attention.”
So how are you going to create link bait? There are actually dozens of ways to do it, it’s not that easy, in fact you have to keep experimenting, same way as catching a fish – use the right hook and drop it at the right place. But when you succeed on this, you could make even millions of dollars. What do you think readers do when they link to a certain article on ezine to their site, or simply sharing it with others? Its link baiting, Search Engines prefer it because it’s “organic” – meaning natural, its quality vs. quantity when it comes to link popularity.
Some ideas on creating a link bait
- Writing something controversial (works all the time)
- Write a review (new gadgets, establishment or service)
- Oppose someone’s idea
- Write entertaining articles
- Provide useful list of resources
- Conduct a research on something
- Be up-to-date with what’s going on, technology, celebrity, economy etc. and share your opinion
There are far more than I can imagine, you just have to be creative and ask yourself what is your goal for creating link bait? Is it only for the link popularity or to attract a certain niche? You always have to start with something before preparing your bait to catch a big fish.