Posts Tagged ‘internet marketing strategy’
When to Stop Building Links?
You should never stop building links; you should always be on guard for sites vying for the same keywords. Everybody wants to be on the first page of Google, Yahoo or Bing and when you reached that target it doesn’t necessarily mean you have to stop. Let’s not forget that being visible on the web opens a door for bigger opportunities. If you want to stop building links just because you reached your target, ask yourself if you’re ready to lose your spot on the search engine result page (SeRP), maybe then you’ll have a second thought.
Building links is easy you just have to do it the right way to prevent being considered as a spammer. Another, you also need to educate yourself from time to time of other ways to get a free traffic or a back link to your site. It’s not just about Directory Submission, Article Submission, Blog Commenting or participating in community forums, if you know how to strategize, you’re up for a hundred possibilities. You don’t have to tire yourself writing articles all over again, comment to blog post you’re not interested reading, try out something new. I’m not saying article marketing is not an effective tool. All I’m saying is, sometimes building links doing the same activity could be tiring plus if you don’t try out something new, you’ll never know which works best or which also drive traffic to your site.
If you’ve reached your target, keep on building links, but this time ADD something new to the activities that brought you to the first page of SeRP. Also, add a new keyword to target, remember, you don’t need to stop targeting the same keywords, you only have to add additional keyword to the list and promote it as well. You can strategize on this one. Believe it or not, it could drive more traffic to your site without losing your position – more traffic to a new set of keywords added, therefore, expanding your horizon.
Don’t stop building links…just be creative…strategize…
Secrets Revealed to Using White Hat Method
Optimizing a site may sound simple, perhaps simple in context if you know the standards set by Search Engines but could get really complicated when it comes to implementation. We already know what on-page optimization is but for those who don’t, it’s the first step to optimizing a site for SE – work within the elements of your site.
- Do create quality content or relevant information but Don’t overstuff it with keywords.
- Do use Keyword Tag but Don’t provide too much keyword 5-7 keywords will do.
- Do use keywords on Title and Description Tags but Don’t overstuff it.
- Do use Alt Tags but Don’t use it to stuff keywords, use only what is relevant.
- Do use Anchor text but Don’t use anchor text to mislead users.
If you notice I mentioned keyword stuffing several times, this is because abusing keywords is a black hat technique. Be reminded also that even if it’s not visible to the end- users how you stuff keywords, like changing the colour of the text to match the background, it can be read by SE. For on-page optimization, there’s not so much to do actually except that you have to update it from time to time to adapt with the current SE standard. Below are other things you could DO to optimize your site:
- Use keywords on your URL structure if it’s relevant to the content, example:
Instead of just www.yoursebsite.com/services use www.yourwebsite.com/seo-service.html or www.yourwebsite.com/linkbuilding-services.html this way you links are also optimized. For products, use relevant keyword for your URL structure related to your page. It’s not keyword stuffing since it will be related to your page’s content.
- Use Cascading Style Sheets (CSS) for leaner code. A well optimize site should also allow SE to read its code easily, by separating content and style sheets you can attain this.
- Use Site Map to easily navigate to your site.
These are secrets to a well optimized site using white hat method. The critical part though is finding the right keywords. The secrets are now revealed what you could do now is finding the right keywords and then adapt this.
2nd Day Insider Secrets to a Google – Friendly Website
Google cares more about their users rather than those people spending huge amount of money to advertise their site. Regardless whether you give Google $10k a month for your PPC campaign, they can actually slap you anytime, “Google slap” as they call it. Another thing I learn, I’m not an expert on PPC (Pay per Click) yet, I only use it on my own personal site and I learn that you cannot just pause and play campaigns, just to test, there are other way of doing it. Why, your historical CRT (Click Through Rate) matters a lot. The acceptable CTR at least is 2%; Google actually monitors your activity and inactivity the first day you run a campaign. How do you measure CTR? It’s Click/Impression = CTR. And if you want to know your Ad Rank its CPC (Cost per Click x Quality Score). The CPC is the amount you’re willing to pay and Quality score covers your landing page, relevance of ad test, historical CTR, account performance and other relevant factors. In short, Quality Score encompass both your account performance as a whole and the quality of your website, which is quite a lot to discuss. Well, I can’t discuss it yet, I still have to attend another seminar this June on PPC, a hands-on coaching (I’m really excited on this one).
What else, I cannot actually reveal too much information since it’s a SECRET haha…just kidding. But as a whole, it was more geared toward harnessing the power of Social Media Marketing. What was actually exciting about the seminar was not the Insider Secrets itself, though it was the reason why I actually came but the tips you get from the experts themselves. I will be seeing them again this June and August for SEO and PPC. It’s always my goal to continuously improve, what works today may not work tomorrow. One example, the Page Rank, people are so focused on this, yes Google made an update this April and almost everybody notice an increase in their PR but it doesn’t really mean Google still uses PR. That was actually the question I raise during the seminar and was told by Simon Leung himself that PR is already obsolete.
One more I think you all should know: Google manually reviews each site/ads. They do have a system but the final decision still relies on the reviewer. Perhaps this is no longer a secret, there are just simple who don’t believe that they really conduct manual reviews, like the one who created a scene on the seminar, whoever the guy was, he was rude and today he didn’t come actually. Its okay to challenge the speaker but it’s not okay to be rude, there’s a proper way to argue your point. But I could attest to that, Google actually reviews your site, my personal site actually was blocked a year ago because of malware attacked, I contacted Google and within 2 days I got a response and my site was up again. Systems or software cannot interact with inquiries right, human intervention will always be there. Anyway, to wrap it up, I had fun, we had picture taking at the end of the day, and I have my certificate and a photo beside Simon Leung and Fabian Lim. It was great, this won’t be the last that I’ll be seeing this guys.
I need to take a rest now, it was a tiring day but I had fun.
10 Link Building Strategies
Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.
1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.
2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.
To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.
3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.
4. Create a blog and actively read and write comments on other blogs.
5. Join online communities and actively participate in Forums.
6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:
- Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
- Go Articles.com – Free content search engine and article directory.
- ArticlesBase.com – Submit articles for distribution, publication and promotion.
- Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
- Article Alley - Submit articles to Article Alley for free syndication
7. Write a product or service review.
8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting
9. Resort to Pay Per Click (PPC)
10. Buy ads space.
In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.
Why would you Outsource SEO?
Every business of today knows how important Internet is as a gateway to play the international arena. Almost all industry sectors has their own website, because having a website means your business or company will have an edge over your competitor. Though lately, having a website alone is not enough to leverage yourself with your competitor, the crucial step is to appear on Search Engine Result Page (SeRP) and that is what Search Engine Optimization (SEO) is all about. It’s all about optimizing your website to appear on SeRP. It may sound simple but it’s very time consuming and requires timely knowledge of SEO guidelines as this change frequently.
So why would you outsource when it can be done in-house? SEO is really a delicate part of the business strategy since it could potentially damage a company’s’ reputation. But, having an effective SEO could bring your business to the next level – higher traffic, higher conversion and a strong web presence. It has been a necessity for companies to incorporate SEO into their marketing plan. Others do it in-house thinking it would be cheaper but SEO is a continuous process of learning. Think about knowledge vs. time, SEO requires someone knowledgeable and could adapt to ever changing rules of Search Engines, it requires time to learn all this processes. Think of what could be lost during this time of learning everything about SEO when you can focus on the core of your business. In fact, in-house staff could probably be just engaged or more focus on implementing SEO strategies but totally lost on what’s going on outside - are they still focusing on the right direction? Possibly it works with other companies, but are they really getting the likelihood of dominating major Search Engines or getting the highest traffic with highest conversion rate possible.
Outsourcing SEO could be risky perhaps, but is your company’s growth not worth investing?. Company should focus on its core competence and leave SEO to the experts. It could be successful if it’s taken care of and could be cost-effective in the end. You do not have to worry about implementing SEO strategies or worry about implementing new guidelines, SEO Service Company could provide all options available to utilize and optimize your website.
Why would you outsource SEO would really depend on what make sense to you. Both involve risk, but before you decide ask yourself, is it not worth to invest on company’s growth?