Posts Tagged ‘internet marketing strategy’

10 Link Building Strategies

Tuesday, November 17, 2009
posted by admin 9:37 AM

Various link building strategies can be implemented. To name a few, I listed down 10 common strategies that are use by most SEO experts. And before implementing your link building strategy make sure to analyze your competition. This could help you decide how to go about it.

1. Directory submission – make sure to submit your website to various website directory. Include paid listing such as Yahoo Directory, Yellowpages and Best of the Web, it would cost a bit but it pays to be more credible on the web.

2. You probably have an idea where your competitors are linking if you’ve analyzed your competition, from here try to get hold of any links linking back to your competitor site. You can send in a letter of intent to have your link included on their page, perhaps through link exchange or paid inclusion.

To make your job easier, Firefox offers various plug-ins like Foxy SEO tool to easily identify your competitor’s backlinks.

3. Write a Press Release. A well written Press Release could dramatically increase your sales and expose your company to the public.

4. Create a blog and actively read and write comments on other blogs.

5. Join online communities and actively participate in Forums.

6. Article Submission – this is a good and proven method that will ensure that your links will last for years. Listed down are some of the few article directories available on the web:

  • Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
  • Go Articles.com – Free content search engine and article directory.
  • ArticlesBase.com – Submit articles for distribution, publication and promotion.
  • Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
  • Article Alley - Submit articles to Article Alley for free syndication

7. Write a product or service review.

8. Link Baiting – natural method of link building. The key here is writing a buzz worthy content or providing free online tools. Read more information on Link Baiting

9. Resort to Pay Per Click (PPC)

10. Buy ads space.

In link building a combination of method is used to improve Search Engine position. This should be done regularly. There’s no sure way or a guaranteed combination of method and span of time to get your website ranked in Search Engines, it’s how you implement your strategies that will spell out your success.

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Why would you Outsource SEO?

Friday, November 13, 2009
posted by admin 7:10 AM

Every business of today knows how important Internet is as a gateway to play the international arena. Almost all industry sectors has their own website, because having a website means your business or company will have an edge over your competitor. Though lately, having a website alone is not enough to leverage yourself with your competitor, the crucial step is to appear on Search Engine Result Page (SeRP) and that is what Search Engine Optimization (SEO) is all about. It’s all about optimizing your website to appear on SeRP. It may sound simple but it’s very time consuming and requires timely knowledge of SEO guidelines as this change frequently.

So why would you outsource when it can be done in-house? SEO is really a delicate part of the business strategy since it could potentially damage a company’s’ reputation. But, having an effective SEO could bring your business to the next level – higher traffic, higher conversion and a strong web presence. It has been a necessity for companies to incorporate SEO into their marketing plan. Others do it in-house thinking it would be cheaper but SEO is a continuous process of learning. Think about knowledge vs. time, SEO requires someone knowledgeable and could adapt to ever changing rules of Search Engines, it requires time to learn all this processes.  Think of what could be lost during this time of learning everything about SEO when you can focus on the core of your business. In fact, in-house staff could probably be just engaged or more focus on implementing SEO strategies but totally lost on what’s going on outside -  are they still focusing on the right direction? Possibly it works with other companies, but are they really getting the likelihood of dominating major Search Engines or getting the highest traffic with highest conversion rate possible.

Outsourcing SEO could be risky perhaps, but is your company’s growth not worth investing?. Company should focus on its core competence and leave SEO to the experts. It could be successful if it’s taken care of and could be cost-effective in the end. You do not have to worry about implementing SEO strategies or worry about implementing new guidelines, SEO Service Company could provide all options available to utilize and optimize your website.

Why would you outsource SEO would really depend on what make sense to you. Both involve risk, but before you decide ask yourself, is it not worth to invest on company’s growth?

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Importance of Internet Marketing Strategy

Thursday, November 12, 2009
posted by admin 8:11 AM

Internet marketing is synonymous to web marketing and online marketing. It means promoting business online. Having an Internet marketing strategy could go along way strengthening web presence with high conversion rate. Development of a website does not stop when the design is completed. The website is just an instrument or a medium to a higher goal. A measure of a websites’ success is no measured with the way it looks, no matter how beautifully done it is, in view of a business owner, it is still a numbers game – the end-result of the Internet marketing campaign.

Internet strategy is very important, like placing ads on a relevant magazine. A company will never place ads on car finder when it’s business is clothing line – website should target its market. Internet strategy is what fuels the a verhicle to drive the company to its destination – targeted market, higher conversion rates and global recognition (in terms of web presence).

Another thing is that, an in placed Internet Strategy  everything can be measured, as noted by famous Peter Drucker, “If you can’t measure it, you can’t manage it”. Thereby, monitoring websites’ performance is vital to Internet marketing success. This is often neglected, leaving the part of Internet marketing with the Web Developer or Web Designer. Decision makers should give a clear goal as to where the company would want to be 5 years from now and Internet marketing is one the strategy incorporated in the long-term strategic plan. It’s a strategy by itself but inline with the company’s mission and vision.

What are the common Internet marketing strategies?

  • Searh Engine Optimization (SEO) – getting a website ranked on Search Engine such as Google, Yahoo and Bing unpaid listing or what is called “organic”.
  • Search Engine Marketing (SEM) – as opposed to SEO, SEM is deals with paid listing.
  • Article Marketing – writing articles relevant to their respective industry for publication and distribution.
  • E-mail Marketing – direct marketing that uses e-mail to communicate new products and service offerings.
  • Social Media Marketing – using Social Media such as Twitter and Facebook to promote a company.
  • Affiliate Marketing – is a practice where a company rewards an affiliate when visitors click on their ads.
  • Pay-per-Click – another model where advertisers only pay their ads based on clicks from a hosted site.

All above mentioned could be broken down into action plan. SEO could be done by utilizing link building strategy such as link exchange. A thorough understanding of the potential of what a website could do for the company and the potential of having a strong web presence is a step forward to towards creating an effective Internet marketing strategy.

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