Posts Tagged ‘article marketing’
Internet marketing is synonymous to web marketing and online marketing. It means promoting business online. Having an Internet marketing strategy could go along way strengthening web presence with high conversion rate. Development of a website does not stop when the design is completed. The website is just an instrument or a medium to a higher goal. A measure of a websites’ success is no measured with the way it looks, no matter how beautifully done it is, in view of a business owner, it is still a numbers game – the end-result of the Internet marketing campaign.
Internet strategy is very important, like placing ads on a relevant magazine. A company will never place ads on car finder when it’s business is clothing line – website should target its market. Internet strategy is what fuels the a verhicle to drive the company to its destination – targeted market, higher conversion rates and global recognition (in terms of web presence).
Another thing is that, an in placed Internet Strategy everything can be measured, as noted by famous Peter Drucker, “If you can’t measure it, you can’t manage it”. Thereby, monitoring websites’ performance is vital to Internet marketing success. This is often neglected, leaving the part of Internet marketing with the Web Developer or Web Designer. Decision makers should give a clear goal as to where the company would want to be 5 years from now and Internet marketing is one the strategy incorporated in the long-term strategic plan. It’s a strategy by itself but inline with the company’s mission and vision.
What are the common Internet marketing strategies?
- Searh Engine Optimization (SEO) – getting a website ranked on Search Engine such as Google, Yahoo and Bing unpaid listing or what is called “organic”.
- Search Engine Marketing (SEM) – as opposed to SEO, SEM is deals with paid listing.
- Article Marketing – writing articles relevant to their respective industry for publication and distribution.
- E-mail Marketing – direct marketing that uses e-mail to communicate new products and service offerings.
- Social Media Marketing – using Social Media such as Twitter and Facebook to promote a company.
- Affiliate Marketing – is a practice where a company rewards an affiliate when visitors click on their ads.
- Pay-per-Click – another model where advertisers only pay their ads based on clicks from a hosted site.
All above mentioned could be broken down into action plan. SEO could be done by utilizing link building strategy such as link exchange. A thorough understanding of the potential of what a website could do for the company and the potential of having a strong web presence is a step forward to towards creating an effective Internet marketing strategy.
Top Article Directories Based on Search Engine Result Page (SeRP) on Google
Article marketing is widely known method of promoting businesses online. Though the most popular Article Directories does not allow direct marketing such as ezine, it’s still one of the best method used to market products and services on the web without compromising company’s’ reputation. In article marketing, it’s a common practice to “give” – write original articles for submission and “take” – resource box where link back to your site are written. Resource box is usually where the “call-for-action” is placed.
Now, where can we submit articles that will surely ranked by Search Engine’s (SE’s)? I’ve read a lot of blog providing list of top article directories and article directories ranked by Alexa and other list based on a particular preference. With all the blog that provided list, none that provide list based on SeRP. What I did since I personally submit to article directories, was to actually search for article directory using “submit articles”, “article submission” and “article directory” as keyword and listed down all directories which appear mostly using those keywords. Here’s what I got, hope you’ll enjoy the list.
- Ezine Articles – Submit Your Best Quality Original Articles For Massive Exposure.
- Go Articles.com – Free content search engine and article directory.
- ArticlesBase.com – Submit articles for distribution, publication and promotion.
- Artcle Dashboard – Submit articles to the Article Dashboard directory, search and find free website and ezine content, and open an author submission management account.
- Article Alley - Submit articles to Article Alley for free syndication
- Article City – Article submission.
- Article Blotter – Free article and content directory for article authors to submit articles and ezine publishers to search for free content, including an article search facility, and a wealth of info on article news, health articles, science articles, technology articles, and more article submission resources
- Submityourarticle.com – an article directory featuring some of the top article writers on the net, providing free content for your web site.
- ArticleGeek – All article free for reprint.
- Submit Articles Directory – E articles is the only directory on the Internet where your article is translated to 11 foreign languages – your link URLs remain intact in all translated versions of your article! Using an advanced technology, our directory automatically translates your submitted article to: Dutch, French, Spanish, Portuguese, Italian, German, Chinese, Korean, Japanese, Arabic and Russian.
One more thing, writing, spinning and submitting articles to directory could be a tedious job. It could be automated; however, you should think it over twice. Perhaps automating process could reduce time but think of the quality. I have tried to automate submitting article to directories, surprisingly top article directories such as ezine blocked my article considering it as SPAM. It could go through other directories but we’re not just after building links that don’t work in our advantage, we build links to build a reputation as well. Plus, if you wish to alter article submitted across the Internet for grammatical errors, I’m afraid you’re stuck with it. Don’t compromise quality just to speed up process. I’ll stick with the manual where I get better results in appearing on SeRP.