Clients always ask me how they should go about choosing their domain name.  When doing so, there are several factors to consider:

Name.  The most important factor is that your domain name and your company name should be similar,  if not the same.  This enhances your online marketing strategy.

.com or .ca suffixes?  While .com is the most popular on the Internet, .ca identifies your company as Canadian.  However, if both are available, it is a good idea to buy both names and redirect the .com to the main website URL.

Length.  The shorter the domain name, the better.  A shorter name is easier for a potential client to recall as well as guess when they are unsure of your company’s Internet address.

The cost of the domain names.  Professional domain name sitters who have a name you want means you will have to pay a higher price than expected.  However, for the purposes of branding, it may be worth the extra cost.

Most Important of All.  Domain names are one of your most valuable assets so ensure you safely guard them meaning you register them under your own name and keep the passwords top secret.